The Next Big Thing – eCommerce

On July 10, 2011, in Opinion, trends, by JG

Gilt is a luxury online retailer of Luxury goods and this is what Gilt Groupe Chairman Susan Lyne is the next big thing as reported in an interview for the Huffington Post What’s the next big idea in tech? I think that the new generation of e-commerce is huge. E-commerce was the dog of the […]

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The Best Product Video Ever

On March 22, 2011, in Opinion, Video, by JG

This is the best product video ever. OK I like gadgets, but this video tells a story, it doesn’t try to sell you any thing per see. It engages you instantly, my only criticism is the length at over 5 minutes it is over long. This is of course a high end video, beautifully shot […]

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How Much does it Cost to Make a Video?

On March 11, 2011, in Change, Opinion, Video, by JG

It is interesting as we all strive to monetize our content how do you evaluate cost value and quality in this online world. It has just been suggested in another forum that a company charging under £200 a video is doing a disservice to the industry. I must qualify that this was criticism from a […]

 

Top Gear – Democratising Video

On March 7, 2011, in Broadcast, Change, Opinion, by JG

This digital World is democratising the world of video entertainment, just as music downloads changed the face of the music industry. I believe passionately that the creatives of our industry have to hold onto that democracy. Just as several music stars have been created by the power of the “crowd,” leaving the music barons behind […]

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DNA 0μl – Another Space Filled

On March 6, 2011, in Digital Signage, Exhibition Stands, Video, by JG

Another Digital space to think about filling is on exhibition stands, how to draw people to your stand. Exhibitions in my opinion assault the senses. I think you have to be very aware of your audience in this area, who are you targeting. If I go to an exhibition in my capacity as a TV […]

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A digital Space

On March 5, 2011, in Digital Signage, Opportunity, Public Space, Retail, by JG

This is a digital space. If you are looking at something like this, then you are missing an opportunity. If you own a shop, a mall (Come on Westfield White City this is you, I know your central area had 7 blank monitors last week as I walked through) If you are a museum or […]

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