The Best Product Video Ever

On March 22, 2011, in Opinion, Video, by JG

This is the best product video ever. OK I like gadgets, but this video tells a story, it doesn’t try to sell you any thing per see. It engages you instantly, my only criticism is the length at over 5 minutes it is over long. This is of course a high end video, beautifully shot […]

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How Much does it Cost to Make a Video?

On March 11, 2011, in Change, Opinion, Video, by JG

It is interesting as we all strive to monetize our content how do you evaluate cost value and quality in this online world. It has just been suggested in another forum that a company charging under £200 a video is doing a disservice to the industry. I must qualify that this was criticism from a […]


DNA 0μl – Another Space Filled

On March 6, 2011, in Digital Signage, Exhibition Stands, Video, by JG

Another Digital space to think about filling is on exhibition stands, how to draw people to your stand. Exhibitions in my opinion assault the senses. I think you have to be very aware of your audience in this area, who are you targeting. If I go to an exhibition in my capacity as a TV […]

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